2011 has been a busy year for Siteflex, particularly with our continued enhancement of our eCommerce features. We recently unveiled a sophisticated online Webshop for fashion retailer Noni B. eCommerce is sure to become a large focus for the team at Siteflex as many organisations look at new frontiers of retailing and extending market reach. Further cementing our commitment to eCommerce we attended the Online Retailer Expo in Darling Harbour to showcase many new features. Thank you to all the new and familiar faces who visited us at the Expo, we really enjoyed the event.
We have dedicated this newsletter to eCommerce, so read on for more on the capabilities we now offer and more on the exciting Webshop launch and Expo.
Siteflex eCommerce focus
> Offering package deals is easier with Siteflex
A good way to increase sales through your eCommerce site is by offering discounted pricing when customers purchase several different products at the same time. This idea has encouraged us to introduce the concept of Product Kitting to the Siteflex system.
What is a Product Kit?
A Product Kit is a special type of product that allows normal products to be a part of it. The advantage of using a kit rather than a normal product is that the seller can set a predefined set of products that customers can buy and also set a discounted price so it can attract more sales.
For each Product Kit, you can specify a list of product and appropriate quantity comprising a kit.
Read more on Product Kit capabilities.
> Create Promotions with Cart Rules
There is no denying that customers love getting discounts on purchases. With this in mind, we have implemented a feature that will allow administrators to set rules that will automatically give away discounts to the customer based on certain criteria matching.
What is a Cart Rule?
A Cart Rule enables customers of an eCommerce site to have various discounts applied to their shopping cart based on the specific criteria that they fulfill. Each eCommerce site can have multiple cart rules setup for multiple purposes which are then ordered based on the administrators priority.
Multiple conditions can be attached to a single cart rule which then allows the administrator to setup a strict criteria for a discount.
Read more on Cart Rules.
> Siteflex eCommerce Features
Interested in the latest information on what Siteflex offers in the area of eCommerce? Check out the new eCommerce with Siteflex section on our website for more on making the most of eCommerce on the Siteflex platform. This includes everything on Products, Memberships and Subscriptions, Promotional Codes with Cart Rules, Product Kitting, Invoicing and Payment, Freight and Shipping, and managing returning customers with Analytics and Reporting.
For all the features at a glance take a look at our Siteflex eCommerce features sheet.
> Unveiling of Siteflex's enhanced eCommerce system at the Online Retailer Expo 2011
After much anticipation on our part, we were excited to unveil our new eCommerce system at the Online Retailer Expo in Darling Harbour last month. The event was particularly impressive, with a vast collection of industry experts all at the one location. There was plenty of good advice from the event's array of speakers and some great discussion highlights on topics such as avoiding checkout abandonment, increasing your relevance (and hence conversions) and getting the whole process of eCommerce right (not only the online aspects).
> Noni B Webshop
We recently launched an exciting new era for our longterm client Noni B. Their official online Webshop went live last month with great success. Noni B's Webshop is a flexible system which uses Siteflex's eCommerce modules to effectively create promotions and sales with Cart Rules, and to manage their New Arrivals and advertised products using Product Categories. Finer details include product image rollover and zoom, variable colour display and more. The system also allows members to quickly checkout using their Member IDs.
Read the full case study on this exciting new Webshop.