Grow your website audience with Facebook Comments for Siteflex pages

In Australia, a recent Nielsen study found the social media audience to be an estimated 9.9 million people. Social media can no longer just be passed off as the “latest wave” - it’s arrived, and it’s BIG.

As a business, social media has opened up a new channel for direct and personal communication with your customers and followers - and now, Siteflex has introduced new features to allow you to bring Facebook social streams right in to your webpages!
 

Here are 6 reasons your website will benefit from Facebook Comment integration:

Reason #1: 4 out of 10 Australians use Facebook, a LOT!

Facebook are pretty protective of their statistics, but as of Feburary this year there are over 7,900,000 active Facebook users in Australia (4 out of 10 Aussies), of which 6,900,000 are over 18 years of age.

Not only is that such a huge number of people, Nielsen found that Australia actually leads in the average time spent per person on social media sites in December 2009, averaging 6hrs 52 minutes per month.

Reason #2: Why go to Facebook, when Facebook can come to you?

Integrating Facebook comments in to your website means you can bring a lot of the benefits of Facebook for your business, to your website, without needing to visit Facebook.com.

Bringing user engagement to your website is actually really important, because users will have a greater chance of then visiting other pages on your website after leaving a comment or liking a page, hopefully continuing through the conversion funnel to contacting your business and purchasing your product or service.

Reason #3: The Facebook “Ripple” Effect

When a user comments on your websites’ content, regardless of the type of content it is (an article, your contact page, or your about page) the user has the option to share the comment on Facebook on their wall, and also on their friend’s streams.

On top of this, if users are not interested in leaving a comment, but still want to share the page with their friends, they can “Like” the page on your website, again being noticed by friends they are connected with on Facebook.

This form of “word of mouth” marketing for your business on Facebook, will help bring higher quality website visitors, with a greater chance of converting in to a new customer.

Reason #4: Easy Login & Registration

Every time I stumble across another website, I always hesitate if I have to register to leave a comment. I always wonder if I’ll end up on another spammy e-mail newsletter list, or just can’t be bothered going through another sign-up process.

Facebook removes the registration process for your website, by allowing users to login with their own Facebook account. Once they login they can leave a comment or like a page on your website - or if they’re already logged in, they can comment immediately.

If your customers don’t have a Facebook account, they can set one up within minutes - the Facebook sign-up process is incredibly easy for anyone to follow, meaning they can be ready and commenting on your website almost straight away.

Reason #5: Access real data about who your customers are, and connect with them!

The Facebook comment system has a major advantage over traditional commenting systems - your customers and website visitors will be logging in using their real names.

Connecting with your customers on Facebook can be effective again for the possible ripple effect, with your business Facebook profile being seen by their friends.

Reason #6: SEO Benefits

The core of Google’s ranking system was originally built around their PageRank system - effectively an algorithm whereby pages on the internet are assigned a score between 0 and 10, based on the “votes” in the form of links, they receive from other web pages on the internet.

Over time, Google has evolved to now have over 200 ranking signals, still including PageRank as n important factor, but now looking at “social signals” as a organic ranking factor in Google Search Results.

The reason why Google is treating social signals - things like tweets, Facebook likes, comments, and shares etc. with such importance, is each social media interaction effectively works like a vote for that particular page on the internet.

Google can use this data to see which pages, brands and websites have strong social signals in the form of page interactions, and social media presence, to improve their ranking algorithms. Each social media user effectively becomes a part of the Google Search Quality team, helping them sort out the septic websites of the internet, to high quality websites that really matter and give value to their users and a great user experience

Bonus: Reduced Comment Spam

This is a bonus reason, more for those who like keeping their website neat and tidy!

Since you have to have a Facebook account and login to be able to post a comment, you add a layer of protection against comment spammers looking to get a free link on your site.

If you haven’t had a website with a commenting system before, you may not appreciate this feature, however those of you out there who have used free blogging software and other free CMS software would have experienced the feeling of being bombard with hundreds (even thousands) of spam comments every month.

Not having to weed through all those spammy comments will save you a lot of time, letting you focus your time to be spent on having real conversations with your customers and website visitors.

Siteflex provides an easy way to get started with Facebook marketing for your business

Turning on Facebook Comments for your page is easy, and within minutes your website will be open for engagement with the millions of users on Facebook in Australia and worldwide.

Facebook Comments on Siteflex pages can be an easy first step for your business to begin utilising Facebook to expose content on your website to reach your customers and website visitors - and of course, their friends.

Contact us to have Facebook Comments turned on for your website, or enquire about how you can start using Siteflex for your business.