First Capital
First Capital Financial Planning is growing rapidly each year. Delivering more diverse services required a re-think of the online marketing strategy, and wisely the website was the first port of call.
First Capital assembled a small working team to examine the available options, whilst covering all requirements across and within the company. Following a detailed examination of available systems, First Capital chose Siteflex due to it's flexible approach and ease-of-use. Each team member contributed both ideas and content towards the new website using Siteflex.
First Capital employed some great techniques across the Siteflex system, including a multi-dimensional navigation structure. "The navigation runs both horizontally across the top," explains Andy, lead designer on the website, "as well as vertically on the left side. This works very well for this audience".
The site features a third-party login system, News and plenty of structured Siteflex Pages acting as a great introduction to the what the company has to offer. Not to mention one of Siteflex's first Google Maps implementations was seen here; used to clearly show the locations of the three offices, with an invitation to get directions to any of the offices.
"It's great. Our thanks to you and your team for a fantastic beginning... The site is beautiful... You guys should take the day off and have beers!"
- Yul Hardick Web Team Member, First Capital Financial Planning
