Let everyone know what's on.
Events marketing is an effective lead generation tool for business through tradeshows, exhibitions, and conferences. If your organisation hosts events or participates in important industry events it is important to communicate this to your website users.
Participation in high profile industry events can build your business's reputation and help establish your brand as an authority in your vertical. It is important to not only use your website as a mechanism to promote your involvement in various events but also as a marketing tool to encourage customer participation and attendance for the events you host.
Module Purpose
Eventflex provides the ability for you to manage and post your upcoming events in a categorised format, cleanly presented for your website users.
Description
Eventflex provides you with the ability to record and publicly display upcoming events on your website
Eventflex makes events management organic by provides an easy to use interface for maintaining and updating your events directory. Eventflex features smart automation that can save you time in maintaining your companys events on your website, keeping your events laid out professionally in a consistent format.
Features
- Post your events ahead of time by setting an online date and time for any event.
- Specify the actual date(s) that the event will be happening on. Once the event has passed, it will automatically move to the archived events section.
- Change the status for an event to appear 'Online' displaying on the website, in 'Draft' mode awaiting to be posted, or 'Offline' keeping the event in your administration area but not displaying on the website.
- Post multi-day events allowing you to specify the number of days an event should appear on, if an event is happening for more than one day.
- Select and upload a related image for your event which can then displayed as a thumbnail on your main events news feed, and in it's original size on the unique event information page.
- Up-to-the-minute RSS feeds automatically generated for your events allowing your website users to subscribe to the latest event announcements.
- Categorise your events to give your users the ability to filter through to find the events that are releavant to them. Each events category can have it's own unique RSS feed allowing users to subscribe to event announcements from that category only (if they choose).
- Choose the event categories that you would like to display on your homepage or your events page. Each events category can have it's own unique page on your website, allowing a clear separation between new items.
- Dynamically display your events in any content zone on your website.
Benefits
- Eventflex features the same Siteflex Editor that is used for editing your website pages in Siteflex, meaning you're not faced with another user interface that you have to learn.
- With integrated RSS, your news items can be syndicated on other websites. Submit your events RSS feed for inclusion on news websites, your industry association's website, or even Google News.
- Users can subscribe to your event announcements keeping them notified and "in the loop". RSS subscription will often increase user loyalty and recency with users returning to your website more regularly
- Eventflex can provide organisational efficiencies, improving the productivity and workflow for events management for what can typically be a time consuming task.
- Eventflex can be used as your primary events calendar reducing duplication of events across multiple calendars, effectively providing one centrally located database provided toall employees used as a reference for upcoming events.
- Eventflex allows you to dynamically display your events in any content zone, allowing you to provide contextually relevant event information relating to the content on a page (eg: Place your events in a left or right sidebar next to your main page content).
Who should use Eventflex?
Eventflex is a relevant module recommended across all verticals and for organisations of every size including:
- small, medium and large enterprise
- government
- educational institutions
